Your brand's subreddit,
built to last
Naming, identity, rules, moderation tooling and enough content that it does not look abandoned on day one. Four weeks later you own a community that is ready to run, and a playbook for running it.
What you end up with
Most branded subreddits fail in the first six months. These are the three things that decide whether yours does.
A community that looks established
Identity, structure and content in place, so the first person who finds it sees a place worth joining rather than an empty room with your logo on it.
Moderation that runs itself
AutoModerator tuned to your category before the spam arrives, with rules and removal reasons wired up so handling a bad post takes one click.
A community that is yours
Ownership transferred to your accounts, your team walked through how it all works, and us on email for thirty days after in case something comes up.
How the four weeks run
One kickoff call, then a weekly check-in. You approve the name and the identity, we handle the rest.
Strategy
We work out what this community is for and what it should be called, before anything is built.
Category and competitor research
What already exists around your category on Reddit, which communities your customers are in, and what they say about you when you are not in the room.
Naming and availability
A shortlist you approve, checked for availability, squatters and unofficial fan communities, so the name you launch with is one you can keep.
Positioning
The reason for someone to join and come back. This decides everything downstream, from the rules to the kind of posts we seed.
Build
The community goes live, configured properly, looking like a brand rather than a default template.
Creation and configuration
Community type, content settings, post types, and the options buried three menus deep that quietly decide how the subreddit behaves.
Visual identity
Community icon at 256px, desktop banner and the separate mobile banner most brands forget, built from your brand assets.
Rules and removal reasons
Six to ten rules covering what is welcome and what is not, each wired to a removal reason so moderating later takes seconds.
AutoModerator
Spam filters, account age and karma thresholds, keyword flags, and an auto-reply for first-time posters. The part that decides whether the sub is still usable in six months.
Flairs
Post flairs so content is filterable from day one, user flairs so you can mark staff, verified customers and contributors.
Content
We fill it, because an empty community reads as abandoned and we do not hand one over.
Seed posts
Five posts written and published across different formats, so a visitor arriving on day one sees a place where things happen.
Highlights
The best of them pinned to the featured row at the top of the community, which is the first thing a new visitor reads.
Description and welcome copy
Sidebar description, the longer about text, and the message new members see when they join.
Wiki and navigation
FAQ, getting-started page and menu structure, so the community answers its own repeat questions instead of you doing it.
Handoff
You take ownership, walked through everything, with someone to ask for thirty days after.
Ownership transfer
Top moderator status and permissions moved to the accounts you nominate. It is your community, on your account, from this point on.
Live handoff session
A working session with your team covering how the community is set up, how to moderate it, and the specific things that sink a young subreddit.
30 days of support
Email access to us for a month after handoff, for the questions that only come up once you are actually running it.
Pick your level
One-off project pricing. No retainer required, and no lock-in if you want one later.
Launch
The foundation, configured properly. For teams who have their own content and just need the setup right.
- arrow_upward Naming strategy and availability checks
- arrow_upward Creation and full configuration
- arrow_upward Community icon and both banners
- arrow_upward Description and welcome copy
- arrow_upward Rules with removal reasons
- arrow_upward AutoModerator configuration
- arrow_upward Post and user flairs
- arrow_downward 5 seed posts written and published
- arrow_downward Highlights configured
- arrow_downward Wiki, FAQ and menu navigation
- arrow_downward 30 days of email support after handoff
Launch Pro
Everything above, plus the content and documentation that make it survivable after we leave.
- arrow_upward Naming strategy and availability checks
- arrow_upward Creation and full configuration
- arrow_upward Community icon and both banners
- arrow_upward Description and welcome copy
- arrow_upward Rules with removal reasons
- arrow_upward AutoModerator configuration
- arrow_upward Post and user flairs
- arrow_upward 5 seed posts written and published
- arrow_upward Highlights configured
- arrow_upward Wiki, FAQ and menu navigation
- arrow_upward 30 days of email support after handoff
Prices in USD, billed 50% on kickoff and 50% on handoff. Want us to keep running it afterwards? That is community management.
What this does not cover
Cheaper to say now than to discover in week three.
- block Paid promotion or ad spend to grow the community
- block Ongoing moderation beyond the plan you pick
- block Custom development, bots or apps beyond AutoModerator
- block Rescuing a subreddit you already run, which we quote separately
Frequently Asked Questions
Who owns the subreddit at the end? expand_more
How much of our time does this take? expand_more
We already have a subreddit. Does this apply? expand_more
How carefully do you pick the name? expand_more
What if the name we want is taken? expand_more
What happens if it does not grow? expand_more
Can we move to full community management afterwards? expand_more
Let's build it properly
Tell us your brand and what you want the community to do. If a subreddit is the wrong move for you, we will say that instead of selling you one.
Get in touch arrow_forwardAlready have a subreddit that needs running? See community management.